Cozy Socks Donation
For the third consecutive year, Old Navy is donating $1 million to Boys & Girls Clubs, the result of another successful Black Friday trigger donation campaign. Old Navy’s fan-favorite “Shock of a Dolla” sale offered customers the opportunity to get cozy while giving back during the extended two-day promotion.
For every pair of $1 Cozy Socks purchased in-store and online on November 28 and 29, Old Navy pledged to donate $1 to Boys & Girls Clubs, up to $1 million.
Customers responded with enthusiasm to gifting with purpose, enabling Old Navy to easily meet its $1 million donation goal, bringing the program’s three-year total to $3 million. Over 5 million pairs of Cozy Socks were purchased during the two days.
The donation will fund the expansion of a career development program for Boys & Girls Club youth, offering job coaching, mentorship and first jobs at Old Navy stores. Through its cause platform ONward!, Old Navy is committed to taking the next generation to the next level, and has long supported Boys & Girls Clubs to turn learners into leaders.
Learn more about Old Navy’s cause work at www.oldnavy.com/onward.