{"id":73956,"date":"2021-10-01T10:14:52","date_gmt":"2021-10-01T14:14:52","guid":{"rendered":"https:\/\/www.bgccan.com\/?p=73956"},"modified":"2026-04-01T19:07:58","modified_gmt":"2026-04-01T19:07:58","slug":"bgc-canada-launches-first-campaign-after-national-rebranding","status":"publish","type":"post","link":"https:\/\/www.bgccan.com\/en\/bgc-canada-launches-first-campaign-after-national-rebranding\/","title":{"rendered":"BGC Canada launches first campaign after national rebranding"},"content":{"rendered":"

Published on Cision Oct. 4, 2021<\/a><\/p>\n

New video & campaign raises awareness about the life-changing impact of BGC Clubs across Canada<\/em><\/p>\n

Toronto, ON, October 4, 2021<\/strong> \u2013 Working with Toronto-based ROUND agency<\/a>, BGC Canada (formerly Boys & Girls Clubs of Canada) today released a new campaign that showcases the confidence BGC Clubs instill in 200,000 kids and teens every year. Available in English and French, No. More. Barriers.<\/em> is our first national campaign after recently rebranding to BGC\u2014a renewed identity that embraces the inclusive practices we are known for across the country.<\/p>\n

SEE THE VIDEO HERE<\/strong><\/a><\/p>\n

All kids face barriers. BGC Clubs help them understand and overcome those barriers through community-based services, life-changing programs, and positive relationships with peers and caring adults.<\/p>\n

\u201cThe young people in the video are not actors or musicians. What you see is the confidence of actual Club members\u2014and the same could be found in any Club across the country,\u201d says Owen Charters, President & CEO, BGC Canada. \u201cRemoving barriers and creating opportunities for all <\/em>kids and teens is at the heart of what we do, which is also encapsulated by our recent brand refresh to BGC. We are grateful to the Club youth in the video for so strongly representing all Club members across Canada.\u201d<\/p>\n

BGC Clubs give young people a platform to tell their own stories. The No. More. Barriers. <\/em>video was filmed with Club youth, who also created the campaign\u2019s soundtrack with the help of MJMS music school<\/a>, and Club member testimonial inspired the illustrations. A behind-the-scenes video is also available<\/a>, along with a graphic<\/a> for media use.<\/p>\n

\u201cMy experience at a BGC Club helped me realize my potential and see that I could become a leader,\u201d says Valentina Shamoun, National Youth of the Year and member of BGC East Scarborough. \u201cThe No. More. Barriers. theme is empowering and reminds youth that the opportunities and support provided by our Clubs can help them overcome anything. I am excited to be part of such a powerful and meaningful campaign.\u201d<\/p>\n

As trusted community organizations, BGC Clubs continue to support young people and their families, virtually and in-person, by removing barriers and creating opportunities:<\/p>\n