{"id":78974,"date":"2023-02-15T15:50:42","date_gmt":"2023-02-15T20:50:42","guid":{"rendered":"https:\/\/www.bgccan.com\/?p=78974"},"modified":"2026-03-31T22:26:35","modified_gmt":"2026-03-31T22:26:35","slug":"hershey-and-bgc-canada-team-up-to-stand-against-bullying-for-pink-shirt-day","status":"publish","type":"post","link":"https:\/\/www.bgccan.com\/en\/hershey-and-bgc-canada-team-up-to-stand-against-bullying-for-pink-shirt-day\/","title":{"rendered":"HERSHEY and BGC Canada team up to stand against bullying for Pink Shirt Day"},"content":{"rendered":"

Supporting the global anti-bullying initiative is a key component of The Sweeter Together Project, a multi-year partnership that aims to create a sense of belonging for children and youth across\u00a0Canada<\/span><\/i><\/p>\n

Published on Cision<\/a><\/p>\n

TORONTO<\/span><\/span>,\u00a0Feb. 15, 2023<\/span><\/span> \/CNW\/ – <\/strong>This\u00a0February 22<\/span>,\u00a0Hershey<\/b>\u00a0Canada<\/span>\u00a0is working with\u00a0BGC<\/b>\u00a0Canada<\/span>\u00a0(formerly Boys and Girls Clubs of\u00a0Canada<\/span>) to boost participation in Pink Shirt Day, a global event that promotes kindness, anti-bullying, and togetherness for all. To increase awareness on the day, the two organizations will be hosting an event at BGC St. Alban’s Club in\u00a0Toronto<\/span>\u00a0from\u00a03:30-5:00 PM<\/span>. 20 additional BGC Clubs across\u00a0Canada<\/span>\u00a0have also received funding from Hershey to help run Pink Shirt Day events locally, and provide Clubs with\u00a0Pink Shirt Day toolkits<\/a><\/u>\u00a0featuring engaging activities and critical resources for Club youth.<\/p>\n

Originated in 2007, Pink Shirt Day is dedicated to anti-bullying, inspired by an act of kindness in small-town\u00a0Nova Scotia<\/span>.\u00a0David Shepherd<\/span>,\u00a0Travis Price<\/span>, and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was bullied for wearing a pink shirt. The boys took a stand against bullying by protesting against the harassment and by distributing pink t-shirts to their school. Since then, the idea has only grown each year, with worldwide participation. In fact, last year alone, people in almost 180 countries shared their support of Pink Shirt Day through social media posts and donations.<\/p>\n

“At BGC Canada, belonging is one of our core values and also at the heart of Pink Shirt Day and our partnership with Hershey,” says\u00a0Rachael MacKenzie-Neill<\/span>, Vice-President, Marketing & Development, BGC Canada. “Hershey is truly creating ‘moments of goodness’ for young people at our Clubs. Thanks to their generosity, more Clubs than ever are able to celebrate Pink Shirt Day and provide youth the opportunity to learn about the power of diversity and kindness.”<\/p>\n

Pink Shirt Day also represents a key initiative for\u00a0The Sweeter Together Project<\/a><\/u><\/b>, Hershey Canada and BGC Canada’s multi-year partnership that aims to drive inclusivity and create a sense of belonging for children and youth across\u00a0Canada<\/span>.<\/p>\n

“We are thrilled to be partnering with BGC Canada for the third year of The Sweeter Together Project and Pink Shirt Day,” says\u00a0Ola Machnowski<\/span>, Senior Director Marketing, Hershey Canada. “BGC Canada’s mission and mandate is so inspiring, and aligns with Hershey Canada’s commitment to making a difference\u2014and Making More Moments of Goodness\u2014in different communities across the country, and globally. Our global company purpose is all about Making More Moments of Goodness, and we are excited to continue seeing this coming to life in our communities.<\/p>\n

Building on the success of The Sweeter Together Project initiatives established in 2022, the third year of the partnership also includes:<\/p>\n