{"id":14138,"date":"2023-04-11T08:00:12","date_gmt":"2023-04-11T12:00:12","guid":{"rendered":"https:\/\/www.bgccan.com\/?p=14138"},"modified":"2023-04-11T14:10:27","modified_gmt":"2023-04-11T18:10:27","slug":"un-club-est-un-club","status":"publish","type":"post","link":"https:\/\/www.bgccan.com\/fr\/un-club-est-un-club\/","title":{"rendered":"Chaque Club BGC est unique"},"content":{"rendered":"[et_pb_section bb_built=\u00a0\u00bb1″ inner_width=\u00a0\u00bbauto\u00a0\u00bb inner_max_width=\u00a0\u00bbnone\u00a0\u00bb][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″ custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbArticle Copy\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.2″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object 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Par <\/span><\/span>Owen\u202fCharters<\/span><\/span><\/a>, pr\u00e9sident-directeur g\u00e9n\u00e9ral, BGC Canada<\/span><\/span><\/p>\n

11 avril 2023<\/p>\n

Mes coll\u00e8gues m\u2019ont souvent entendu dire que \u00ab\u202fsi vous avez vu un <\/span><\/span>Club BGC<\/span><\/span>, vous n\u2019en avez vu qu\u2019un\u202f\u00bb. Il n\u2019y a rien de plus vrai quand on constate \u00e0 quel point les programmes, les services et les infrastructures de chaque Club\u202fBGC sont uniques.<\/span><\/span><\/em><\/h4>\n

Les r\u00e9alit\u00e9s et les implications qui d\u00e9coulent de cette affirmation cr\u00e9ent des d\u00e9fis int\u00e9ressants et nous offrent des avantages uniques, surtout en mati\u00e8re de strat\u00e9gie op\u00e9rationnelle et de marketing.<\/span><\/p>\n

Nos Clubs sont tous diff\u00e9rents les uns des autres. Certains ont une piscine, d\u2019autres, un mur d\u2019escalade, et certains, rien de tout \u00e7a. Il arrive que des Clubs soient inquiets que nos images promotionnelles sur lesquelles un enfant nage ou grimpe les repr\u00e9sentent mal. Les Clubs dont la population est diversifi\u00e9e aimeraient que cet aspect se refl\u00e8te dans notre mat\u00e9riel promotionnel, tandis que ceux situ\u00e9s dans des communaut\u00e9s o\u00f9 la population est tr\u00e8s homog\u00e8ne sentent que ces images ne les repr\u00e9sentent pas.<\/span><\/p>\n

Nous sommes au service de tous les jeunes, en particulier ceux qui ont le plus besoin de nous. Qu\u2019est-ce que \u00e7a signifie? \u00c7a signifie que nous servons les jeunes qui vivent en situation de pauvret\u00e9, mais aussi les jeunes de la classe moyenne et ceux provenant de milieux mieux nantis. \u00c7a veut \u00e9galement dire que nous servons les jeunes de toutes les communaut\u00e9s, de toutes les ethnies. Nous sommes \u00e0 m\u00eame de constater les effets de l\u2019exclusion sociale, mais nous croyons fortement en l\u2019int\u00e9gration.<\/span><\/p>\n

De plus, nos Clubs\u202fBGC accueillent des jeunes de diff\u00e9rents groupes d\u2019\u00e2ge. Notre client\u00e8le principale, ce sont les jeunes d\u2019\u00e2ge scolaire, c\u2019est-\u00e0-dire 6\u202f\u00e0 18\u202fans. Mais plusieurs de nos Clubs proposent des services de garderie ou des cours pr\u00e9nataux. D\u2019autres offrent des programmes pour les parents. Dans certains cas, de jeunes adultes d\u00e9but vingtaine b\u00e9n\u00e9ficient de nos services. Centres r\u00e9cr\u00e9atifs, camps, refuges pour les jeunes sans-abri. \u00c9coles alternatives, innovatrices. D\u00e9sintox. Th\u00e9rapie. Banques alimentaires. Programmes de d\u00e9jeuners.<\/span><\/p>\n

C\u2019est \u00e7a qui est magnifique. \u00c7a d\u00e9montre que nos Clubs\u202fBGC adaptent leurs services aux besoins propres \u00e0 leurs communaut\u00e9s. Mais \u00e7a am\u00e8ne aussi son lot de d\u00e9fis. Un des principes cl\u00e9s d\u2019une strat\u00e9gie, c\u2019est le \u00ab\u202ffocus\u202f\u00bb, mais ce n\u2019est pas facile d\u2019en donner \u00e0 une organisation qui fait de tout. Un des principes fondamentaux de l\u2019image de marque, c\u2019est \u00ab\u202fsimplifier\u202f\u00bb, mais aussit\u00f4t qu\u2019on simplifie, on devient trop r\u00e9ducteurs et on ne repr\u00e9sente pas tout ce que font nos Clubs.<\/span><\/p>\n

Notre point commun, ce sont les r\u00e9sultats que nous visons\u202f\u2013 de meilleures chances pour les jeunes, des adultes r\u00e9silients, etc. C\u2019est une perspective utile qui comporte aussi des inconv\u00e9nients. Les gens veulent conna\u00eetre notre histoire de fa\u00e7on rapide et simple. Expliquer les r\u00e9sultats de notre travail peut s\u2019av\u00e9rer fastidieux, car \u00e7a n\u2019\u00e9voque pas le travail que nous faisons sur une base quotidienne.\u00a0<\/span><\/p>\n

Imaginez, dans un 5\u202f\u00e0\u202f7, r\u00e9pondre \u00e0 la question \u00ab\u202fQue faites-vous?\u202f\u00bb par \u00ab\u202fJe permets aux jeunes d\u2019atteindre des r\u00e9sultats fantastiques.\u202f\u00bb C\u2019est une r\u00e9ponse plut\u00f4t cr\u00e9ative, et cela piquera assur\u00e9ment la curiosit\u00e9 de votre interlocuteur. Mais il ne saura toujours pas ce que vous faites chaque jour. Nous avons besoin des deux r\u00e9ponses\u202f: les r\u00e9sultats, et la fa\u00e7on d\u2019y parvenir.<\/span><\/p>\n

D\u2019un autre c\u00f4t\u00e9, c\u2019est aussi \u00e7a, la beaut\u00e9 de notre travail. Nous composons avec le chaos, pour ainsi dire. Et en fin de compte, nous aidons les jeunes \u00e0 \u00eatre mieux outill\u00e9s, plus forts et plus r\u00e9silients, afin que le chemin vers la vie d\u2019adulte soit plus facile, plus doux que si nous n\u2019avions pas \u00e9t\u00e9 l\u00e0 pour eux.<\/span><\/p>\n[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.14.2″ show_divider=\u00a0\u00bboff\u00a0\u00bb box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb vertical_offset_tablet=\u00a0\u00bb0″ horizontal_offset_tablet=\u00a0\u00bb0″ z_index_tablet=\u00a0\u00bb0″ \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″ custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text admin_label=\u00a0\u00bbCTA\u00a0\u00bb _builder_version=\u00a0\u00bb4.14.2″ 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Vous voulez soutenir BGC\u202fCanada?<\/span><\/span><\/strong><\/p>\n

Autres articles\u202f:\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Faites un don<\/span><\/span><\/a> ou<\/span> <\/span>devenez partenaire\u202fBGC<\/span><\/span><\/a>.<\/span><\/span><\/p>\n[\/et_pb_text][et_pb_divider _builder_version=\u00a0\u00bb4.14.2″ box_shadow_horizontal_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_vertical_tablet=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_tablet=\u00a0\u00bb40px\u00a0\u00bb box_shadow_spread_tablet=\u00a0\u00bb0px\u00a0\u00bb vertical_offset_tablet=\u00a0\u00bb0″ horizontal_offset_tablet=\u00a0\u00bb0″ z_index_tablet=\u00a0\u00bb0″ \/][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=\u00a0\u00bb4_4″ custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb custom_padding=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.14.2″ text_text_shadow_horizontal_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ text_text_shadow_horizontal_length_tablet=\u00a0\u00bb0px\u00a0\u00bb text_text_shadow_vertical_length=\u00a0\u00bbtext_text_shadow_style,%91object Object%93″ 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