TORONTO, JANUARY 16, 2023 – Baskin-Robbins Canada remitted today a cheque of $30,000 to BGC Canada, a registered charity that has engaged and empowered millions of children and youth across Canada since 1900. The funds were raised through the brand’s Pink Spoon fundraiser campaign, which took place across all Baskin-Robbins locations in Canada October and November 2023. Baskin-Robbins allocated 15 per cent of proceeds from the sale of its newest line of desserts, The Ultimate Take Home Sundae, as well as through the sale of paper icons in the shape of ice cream cones.
“BGC Canada is a lifesaver and ‘life enhancer’ in so many communities across the country,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “We are happy to share a portion of the success of our newest dessert, The Ultimate Take Home Sundae, with them.”
Funds raised through the campaign will go towards supporting BGC Canada programs that focus on education, physical activity, leadership development, and overall positive youth development. By contributing to BGC Canada’s initiatives, Baskin-Robbins Canada aims to play a role in creating opportunities for young people to reach their full potential.
“Young Canadians deserve a safe, supportive, and enriching environment where they can develop the skills and confidence they’ll need to flourish and grow in character,” said Rachael MacKenzie-Neill, Vice-President, Development & Public Affairs at BCG Canada. “We are grateful for the support of the Baskin-Robbins Canada team and its guests who enthusiastically contributed to the work that we do. Together, we’re making a positive impact on the lives of countless children and youth in our country.”
Baskin-Robbins Canada first partnered with BGC Canada in 2017. Together, in that time, the partnership has helped to raise more than $130, 000 in funds and in-kind value.
About Baskin-Robbins Canada
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts who shared a dream to create an innovative ice cream shop that would be a neighbourhood gathering place for families. Celebrating 52 years in Canada earlier this year, Baskin-Robbins operates 115 locations in Ontario, Quebec, Manitoba, and British Columbia. Each year, more than 300 million people around the world visit Baskin-Robbins to enjoy some of the close to 1,400 flavours available in the brand’s ice cream library, as well as its assortment of frozen treats including frozen beverages, sundaes, Polar Pizza® ice cream treats and cakes. For more information on Baskin-Robbins Canada or any of its locations, visit baskinrobbins.ca.
About BGC Canada
For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable and community services organization, our Clubs open their doors to young people of all ages and their families at 635 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental wellness, social development, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.