Michaels inspires creative futures for children and youth - BGC Canada

The Michaels Companies, Inc. has announced a new three-year partnership with Boys & Girls Clubs of America and Boys and Girls Clubs of Canada.

Arts programming and education have a significant impact on a child’s development, in addition to increasing their interest in arts-related fields of study and work. Michaels is dedicated to inspiring change within the Clubs’ creative arts programming.

“The Boys & Girls Clubs extraordinary mission deserves tremendous support,” said Chuck Rubin, Chairman and CEO of The Michaels Companies. “At Michaels, inspiring creativity and making it easy for kids to fuel their imaginations is the cornerstone of our business.”

By renovating select art spaces, sharing educational resources, and team member engagement opportunities, Michaels looks to help Club kids tap into their creative potential.

To encourage creative growth, Michaels and Boys & Girls Clubs are providing kids and teens with access to tools that facilitate creative thinking and the ability to create without limits. And to help Club members and staff expand their own boundaries, Michaels will transform select Club art spaces into ultimate craft rooms, complete with all the supplies—from paint and paper to easels, and everything in-between—needed for social and emotional creative expression.

A man wearing a red 'Michaels' t-shirt over a button-down shirt leans over a table, smiling and interacting with a diverse group of young children engaged in a hands-on craft activity. Other adults and children can be seen in the background of the bright room.

 

“We are thrilled to partner with Michaels to inspire creativity and make art even more accessible at Clubs across Canada,” said Owen Charters, President & CEO of Boys and Girls Clubs of Canada. “With Michaels stores in every province in Canada, and team members ready to volunteer their time and energy, we know this collaboration will help kids unlock their potential for self-expression and imagination.”

Michaels will also work with Boys & Girls Club teams annually to ensure that educators and program coordinators are armed with a robust approach to training and development.

Through the partnership, Michaels and Boys and Girls Clubs look to cultivate optimism, originality and—most importantly—the confidence to bring kids’ and teens’ visions to life.

Four young boys stand in the foreground, smiling enthusiastically as they hold up and stretch long, sticky strands of bright pink, glittery slime. Behind them, a bustling room with purple walls is filled with many other children seated at tables, participating in the same messy craft activity while adults supervise.