New BGC Canada Campaign Shows Transformative Impact on Kids from Coast-to-Coast
The campaign – Unbelievable Impact – focuses on national survey results that demonstrates how BGC Canada creates positive change.
BGC Canada (formerly Boys & Girls Clubs of Canada), in partnership with Toronto-based ROUND, released a new campaign today showcasing the Unbelievable Impact that Clubs have on more than 200,000 children and youth every year. The national campaign comes to life across digital, radio, and out-of-home platforms including at Billy Bishop Airport. Unbelievable Impact comes on the heels of 2021’s No.More.Barriers campaign, the Club’s first after rebranding to BGC Canada. That renewed identity helped to fully communicate and embrace the inclusive practices they are known for across the country.
The new campaign is focused on real-life data from BGC Canada’s 2022 National Participant Survey, which found the unbelievably positive impact at Clubs across the country:
- 92% of kids say they are more accepting of others because of a Club
- 90% of kids say they are a more positive influence on others because of a Club
- 91% of kids say they are more physically active because of a Club
- 90% of kids say they make better choices because of a Club
- 91% of kids say they are more confident in their abilities because of a Club
- 93% of kids say they take more initiative because of a Club
“We know that our kids are more confident, more resilient, and make better choices, because of a Club. With nearly 800 locations across the country, this data points to the transformational impact a Club has in a young person’s life,” said Rachael MacKenzie-Neill, VP of Marketing & Development, BGC Canada. “Whether it’s an after-school drop-in program, career counselling, or our healthy living programs, they are life-changing opportunities that we are proud to provide every day.”
That’s unbelievable impact.
BECOME A PARTNER
Partnering with BGC Canada is an opportunity to address social issues affecting families and communities across the country, get employees involved with volunteer opportunities, increase your marketplace presence, and build positive brand awareness.
Interested in becoming a partner? Contact our fund development team at development@bgccan.com.
