It’s official. Boys & Girls Clubs of Canada has become BGC Canada. Not to be trendy. Not because it’s shorter or catchier. But because Clubs across the country open their doors to all kids and teens and we believe our name should reflect that.
Removing gender from our name modernizes the BGC brand and echoes the inclusive practices we’re known for without straying too far from our history and national brand awareness. It also embraces the fact that we serve young people of all ages, backgrounds, and identities.
New name, same legacy: 120+ years of creating opportunities for millions of Canadian kids and teens.
A big thank you to the many Club staff, youth, volunteers, consultants, and other important stakeholders who offered invaluable input throughout our consultations.